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About

John Kim

Copywriter

Work
About

Fulton Street station

West Broadway in SoHo / Wall Street

New York Waterways Ferry

Presidents Cup edition of Citi Bike THE 44-MILLION YARD CHALLENGE As part of the campaign, we rolled out “The 44-Million Yard Challenge”, an experiential event to drive a virtual golf ball around the world. All to benefit the No Kid Hungry char

Presidents Cup Fan Experience at the Oculus AT THE TOURNAMENT We welcomed fans with Citi-branded destinations throughout the event.

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Presidents Cup Case Study OOH Our campaign idea was simple: It’s golf, New York-style. We combined elements from the two worlds into one clean graphic approach.

Fulton Street station

West Broadway in SoHo / Wall Street

New York Waterways Ferry

Video billboard near MSG

Presidents Cup edition of Citi Bike THE 44-MILLION YARD CHALLENGE As part of the campaign, we rolled out “The 44-Million Yard Challenge”, an experiential event to drive a virtual golf ball around the world. All to benefit the No Kid Hungry char

6-second videos compilation

Presidents Cup Fan Experience at the Oculus AT THE TOURNAMENT We welcomed fans with Citi-branded destinations throughout the event.

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