NEW CAR SMART
Kelley Blue Book wanted us to show how easy it was for anyone to get "New Car Smart". So we created a campaign that showed off KBB's new car shopping tools and in-depth reviews to help car buyers find their perfect ride.
We wanted to make everyone New Car Smart anytime, anyplace with a Shazam for cars. See a vehicle you like, text us a picture of it, and using image recognition, we'll identify the car and text you back with info and videos.
We launched the campaign on a vast range of digital platforms and social channels with rich-media banners, videos and interactive units.
