LG MIRROR INSTAVIEW MAX FRIDGE: MAX OUR YOUR STYLE
How do you sell a fridge with a mirror on it? For starters, you don’t sell it as your everyday fridge. So at LG’s in-house agency, we created a campaign that launched the newest fashion statement—for your kitchen.
THE MAX LOUNGE
We also turned a product launch into a glam NYC speakeasy. The RSVP-only event put the spotlight on our fridge, and featured style talks with Antoni Porowski and Jonathan Adler, mixology courses, and photo-worthy builds.
A SONG OF INSPIR(AI)TION
So many brands are struggling with AI right now, because they want the functionality it provides—just without the uncertainty that comes with it. Humanizing AI is important for LG, since they incorporate it into so many products. Fortunately, this gave us the opportunity to work with some incredibly brilliant talent who helped bridge the gap between AI & data, and music & emotion.
LG thinq: THINQ helps make life happen
The LG ThinQ app can help you control your home in so many ways. But the problem was, people thought the app was only good for a few things. We decided to create fun little spots that explained everything that ThinQ could do, in 15 seconds.