LG Home Appliances
For LG, I had the chance to create campaigns for everything, from mirrored fridges to apps designed to help run your home to LG’s AI technology.
LG MIRROR INSTAVIEW MAX FRIDGE: MAX OUR YOUR STYLE
How do you sell a fridge with a mirror on it? For starters, you don’t sell it as your everyday fridge. So we created a fun, simple campaign that introduced the newest fashion statement—for your kitchen.
How do you sell a fridge with a mirror on it? For starters, you don’t sell it as your everyday fridge. So we created a fun, simple campaign that launched the newest fashion statement—for your kitchen.
A SONG OF INSPIR(AI)TION:
So many brands are struggling with AI right now, because they want the functionality it provides but without the Humanizing AI is important for LG, since they incorporate it into so many products. Fortunately, this gave us the opportunity to work with some incredibly brilliant talent who helped bridge the gap between AI & data, and music & emotion.
LG thinq: THINQ helps make life happen
How do you sell a fridge with a mirror on it? For starters, you don’t sell it as a normal fridge, because it’s more than that—it’s as a fashion statement. So we positioned LG’s mirrored fridge in way that the typically flat fridge category hasn’t seen before.