LG OLED: CHOOSE PERFECTION. CHOOSE LG OLED.
If you’ve ever seen an LG OLED up close, you know that it’s more than just a TV—it’s perfection. To show how perfect it really is, we told the story of an absolute perfectionist who wasn’t quite himself, until we stepped in.
LG OLED X LUCASFILM: THE WORLD’S FIRST BILLBOARD IN AUREBESH
To launch the Star Wars OLED, we created a billboard for the most hardcore Star Wars fans. Written in Aurebesh, the alien language from the Star Wars universe, the billboard went live on #MayThe4th in NYC—for just 24 hours. Fans who translated the message were led to a secret site, where they could buy 1 of 200 limited-edition TVs.
