PNC Bank

Virtual Wallet is an online checking and savings account created by PNC Bank that offers unique tools, like Money Bar, Calendar, Wish List and Punch the Pig. To promote their flagship product, we created TV spots and placed experiential outdoor in cities around the country.

WALLET BOT
We created an iAD to get people interested in Virtual Wallet. Just place your iPhone on your wallet and watch the app analyze its contents. Sort of.

EXPERIENTIAL OUTDOOR
Punch the Pig is a feature that makes saving fun - just punch a virtual piggy bank to transfer money to your savings account. To show it off, we created a gesture-based game that challenged players to see how much they could save in 60 seconds.