Kelley Blue Book is known for vehicle pricing, but it was a little known fact that they do vehicle reviews. So we were asked to educate truck buyers about all the reviews they’ll find on KBB. Reviews based on really serious testing.
As part of the launch, our spots were also featured in digital out-of-home ads, including one in Times Square.
We created smart billboards that offered real-time photo tips in the most photographed places in NYC. The tips were based on actual conditions and API data to help ensure that photographers got the best shots where it mattered most.
An on-site team of Canon coaches assisted, guided and introduced photographers to the latest Canon equipment.
In 2017, The Presidents Cup, a biennial golf tournament that pits the U.S. vs. a team of international players‚ came to New York. As a global sponsor, Citi wanted to get people talking about the event. So we created a fully integrated, city-wide campaign that covered everything from billboards and subway station takeovers to film and experiential.
Presidents Cup Case Study
OOH
Our campaign idea was simple: It’s golf, New York-style. We combined elements from the two worlds into one clean graphic approach.
Fulton Street station
West Broadway in SoHo / Wall Street
New York Waterways Ferry
Video billboard near MSG
Presidents Cup edition of Citi Bike
THE 44-MILLION YARD CHALLENGE
As part of the campaign, we rolled out “The 44-Million Yard Challenge”, an experiential event to drive a virtual golf ball around the world. All to benefit the No Kid Hungry charity. The event kicked off at the Oculus at World Trade Center. To help promote it, we created long and short-form film that invited New Yorkers to take their best swing.
6-second videos compilation
Presidents Cup Fan Experience at the Oculus
AT THE TOURNAMENT
We welcomed fans with Citi-branded destinations throughout the event.
Citi Perks offer cardmembers all sorts of great deals at Citi Field. In fact, they make home games feel more like home. That got us thinking: What’s life like for Citi Field’s lifelong residents?
When your old office printer slows down, you wait. And when you wait, you make "Copy Talk". Unfortunately.
"What kind of sandwich is that?"
"Cool beard."
"What does that toner stain look like?"
"I've been working on a new accent."
"Would you rather..."
